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  • Be part of a dynamic First Nations Led organisation
  • Empowering First Nations staff and families
  • Attractive salary and NFP salary sacrifice available + bonus leave

About Us

The Children’s Ground Approach is Australian designed with First Nations peoples. We are committed to systems change to ensure dignity, justice and equity for all children and families. Our work focuses on national reform as well as evidencing a new way of working. The Children’s Ground Approach is a whole of community, whole of life approach. We partner with a community over the course of a generation, led by local expertise, vision and intelligence. Together, we create and deliver an integrated system that is centred on learning, development and wellbeing that responds to the child and their family through the key transition points from pre-birth to young adulthood. Our approach recognises the cultural, social and economic strength of communities and builds on this to equip children for opportunities locally, nationally and globally.

We celebrate First Nations children and families and back their vision and talent to transform their communities from extreme stress and economic disadvantage to communities of opportunity and wellbeing.

Children’s Ground operates in Central Australia and across the Top End, with support provided by a Melbourne-based Shared Services team.

About the Job

The Digital Fundraising Specialist will report to the Director – Partnerships, Investment and Communications and be responsible for a broad range of responsibilities that will include:

  • Full campaign management, including briefing agencies, sourcing content, managing data, copy development, analysis and reporting
  • Design and delivery of digital campaigns include new donor acquisition, welcome communications, retention, engagement, and other ongoing digital development
  • Work closely with communication team members, research and help to implement innovative methods of bringing new supporters on board
  • Optimize income and drive engagement with existing donors
  • Contribute to the development of short-term and multi-year fundraising and marketing plans
  • Deliver projects to deadlines and agreed budgets
  • Manage relationships with agency partners
  • Manage and track activities using Google Analytics

About You


  • At least 3 years digital fundraising experience with a proven track record in paid media channels.
  • Strong demonstratable project management experience
  • Experience in managing marketing strategies and being accountable for outcomes
  • Proven track record of achieving fundraising targets and managing budgets
  • Strong people skills – teamwork, facilitation and ability to interact with diverse range of people
  • Proven experience of donor relationship management and fundraising via digital channels
  • Proven research and analytical skills, with the ability to manipulate data and to present data in both statistical and written formats
  • Experience using CRM database, preferable Salesforce
  • Email marketing system knowledge, preferably Mailchimp or similar
  • Experience with all digital channels: PPC, social media platforms, Google Analytics etc.
  • Experience using software tools such as InDesign, Photoshop, Adobe &/or Canva
  • Excellent communication skills


  • Experience working alongside First Nations communities, a strong understanding of First Nations culture and history

Our recruitment process also requires you to compete a police check and hold a working with children’s check.

How to apply

Please apply via SEEK and upload your current resume and a cover letter.

Your pitch should tell us more about who you are, what you are passionate about, what interests you about the role and why you may be a good fit for Children’s Ground and this position.

The position description which can be found on our website will guide how to frame your pitch.

Applications close on Wednesday 24th May 2023 at 5pm.

In line with our workforce development strategy, Children’s Ground strongly encourages and supports Aboriginal and Torres Strait Islander applicants to apply.

Position description

Senior Digital Fundraising Specialist

Learn more about Children's Ground...

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